Put your university’s stories to work.
As a former higher ed administrator, I know what it takes to create a communications strategy that actually works in higher ed. From developing the stories that matter to nailing down institutional voice to building cross-campus buy-in, I’m here to help you implement college communication strategies that deliver real results.
Earlham’s viewbook was clean, clear, consistent, and engaging. Through photography and voice, the piece highlighted all the aspects of being a student at Earlham—from academics to alumni network to opportunities to student life. We thought the copy was friendly and inviting and that this piece, in particular, highlighted an excellent use of in-house talent.
CASE Judges, 2022 Circle of Excellence
Knock out that project in one week. Book a one-and-done session today.
“Jen is a wizard with words… I have never ceased to be impressed with her innovative ideas, openness to change, and her unique ability to translate complex ideas into concepts that are beautiful and accessible to everyone.”
— Katie Elliott, higher education and workforce development professional
My process mixes logic + creativity.
1.
The big picture
Through conversations with you and your team, I’ll listen and learn. (What am I listening for? Mostly the highs and lows—strengths and pain points.)
2.
Connecting the dots
I’ll use my industry know-how to find themes and patterns in how your brand’s story connects to your organization’s communication needs.
3.
Research + writing
This is where I do a deep dive, looking at competitors and researching your client base so I can help your story pack a punch.
4.
A story and strategy you can own
Writing is an iterative process—which means I’ll work with you and your team to incorporate feedback into the final product.
Interviews & storytelling
Student, faculty, and alumni stories are where your university’s impact shows up
Articles and blogs
Content and thought leadership in print and around the web build your credibility
Website & digital rethinks
Keeping your story fresh and front-and-center throughout your online platforms
And everything else
Digital and print ads, email campaigns, annual reports, you name it
